top of page

DRD : When There Is An AI Revolution, There is An AI tools Graveyard On The Other Side.


Hooded figure walks in a foggy AI cemetery with tombstones for outdated tech. Wires and computers scattered on grassy path.

Most AI Companies Are Not Building AI. They're Renting It.

There's a toy you probably had as a child.

You didn't build it. You didn't design it. You couldn't fix it when it broke. But you played with it every day and called it yours — until the batteries ran out, or your parents stopped replacing them, and the toy went silent.

That is the story of most AI companies right now.


The AI Hype Is Real. Don't Dismiss It.

Before anything else, let's be clear.

Artificial Intelligence is not a fad. It is not the next NFT. It is not peak buzzword season dressed up as technology. Something genuinely unprecedented is happening, and if you've used ChatGPT or Claude even once, you already felt it.

The hype is justified.

But there's a difference between the technology being real and every company that slaps the word "AI" on a pitch deck being real. That difference is the part nobody is explaining clearly enough.


What Most People Get Wrong

Ask someone on the street what they think when they hear "AI company," and they'll imagine a room full of scientists training something. Building something from scratch. Something that belongs to them.

That's not what's happening.


The actual AI — the engine underneath — was built by a handful of companies: OpenAI (ChatGPT), Anthropic (Claude), and Google (Gemini). These are called foundation models. Training one costs hundreds of millions of dollars, requires years of research, and demands more computing power than most countries can access.


These are the power plants.

Everyone else is just plugging into the grid.

When a company says they have an "AI writing assistant" or an "AI legal tool" or an "AI health app," what they usually mean is this: they called the OpenAI or Claude API, wrapped a nice interface around it, gave it a catchy name, and charged a subscription fee.

That's it.


The intelligence isn't theirs. The model isn't theirs. If OpenAI changes its pricing tomorrow, or decides to build the same feature themselves, the company is finished. They don't own the brain. They're renting it.


Think of it this way. McDonald's doesn't own the farms. They source ingredients, package them, and sell the experience. If the supply chain breaks, the burger disappears. Most AI companies are McDonald's — except they didn't even sign a long-term supply contract.

Grassy cemetery with various tombstones under tall trees. Flowers adorn some graves. Peaceful, lush, and green setting.

The Graveyard

Nobody holds a funeral for a failed startup. One day the website loads. The next day it doesn't.

But if you look closely at what's happening, the body count is striking.

In 2024, over 14,000 new AI startups launched globally. By 2025, more than 3,800 had shut down. By early 2026, another 1,800 had closed. Nearly 40% of AI startups launched in that window were dead within two years.

Here's who they were and what they were actually doing.


Humane AI Pin — The Wearable That Promised to Replace Your Phone

Humane was founded by former Apple veterans. They spent years in stealth, raised $241 million, and built a wearable device — the AI Pin — that clipped to your shirt, projected a tiny screen onto your palm, and used voice to respond to queries.

The pitch was cinematic: the smartphone is dead, this is what comes next.

The launch in late 2024 was brutal. Reviewers found the device unreliable, slow, and confusing to use. Battery life and heat issues made it worse. Tech reviewers called it "bad at almost everything it does."


By February 2025, Humane announced it would discontinue the AI Pin and sell its team and IP to HP for $116 million. Customers were told their devices would be remotely disabled after the servers shut down.

They didn't own the AI. They didn't own the infrastructure. When the company collapsed, the product died with it — even for people who had already paid for it.


Builder.ai — The App-Building Platform That Was Mostly Human

Builder.ai was valued at $1.5 billion. It was backed by Microsoft. Its founder called himself "chief wizard." The promise: you could build a fully functional app using AI, as easily as ordering pizza.

Investigations later revealed that much of the development work was handled manually by offshore teams. The AI was packaging, not engine.

Internal audits slashed 2023–2024 projections by 75%. The company filed for insolvency in 2025.

The lesson is not just about fraud. It's about what happens when the entire value proposition depends on AI being real when it isn't. The emperor had no model.


Robin AI — The Legal Tool That Fortune 500 Companies Trusted

Robin AI was a contract review tool. UBS, Pfizer, General Electric — serious companies were using it. It claimed its technology could reduce contract review time by over 80% and costs by 75%.

It raised multiple funding rounds. It expanded to New York. It opened in Singapore. It had 200 employees at its peak.

Then a better-funded competitor — Harvey AI — grew faster. Robin couldn't match the pace. Revenue growth wasn't enough. By late 2025, it was looking for a buyer on a bankruptcy asset website. Nobody came.

The product worked. The problem was it was built on top of someone else's model. The moment a competitor with more capital accessed the same underlying model and outspent them on sales, there was nothing defensible left.


Jasper AI — The Writing Assistant That Raised $125 Million

Jasper was one of the most celebrated AI startups of the early wave. It helped marketers write content faster. It raised $125 million at an $1.5 billion valuation.

Then OpenAI released new features that did everything Jasper did — included in the ChatGPT subscription people were already paying for. Why would anyone pay separately for Jasper?

They didn't. Jasper was ultimately acquired for parts.

This is the cleanest example of what happens when your moat is someone else's product. You can build a beautiful house on rented land. But when the landlord decides to move in, you're out.


CodeParrot — The Coding Tool That Got Eaten Alive

CodeParrot was a Y Combinator-backed startup that converted Figma designs directly into React code. The concept impressed developers. The demos were clean.

Then GitHub Copilot, Vercel, Replit, and several LLM-powered coding agents arrived. CodeParrot's niche advantage disappeared. It went through "pivot hell" — changing direction repeatedly, confusing investors, losing focus — and shut down in mid-2025.


Subtl.ai — The Knowledge Tool That Couldn't Convert

Subtl.ai built tools that let employees query internal documents and databases using natural language. Strong early traction. Companies tried it, liked the demo, and didn't convert to paid plans — citing accuracy issues and the complexity of integrating large document bases.

Funding dried up. The doors closed in July 2025.

Good idea. Real problem. Built on borrowed intelligence. When the foundation model improved and enterprises could get similar functionality directly from the model provider, the differentiation evaporated.


McDonald's AI Drive-Thru — When the Real World Fights Back

Not a startup, but the lesson is important.

McDonald's partnered with IBM to deploy AI voice ordering across more than 100 US drive-thrus. The system misinterpreted orders — adding bacon to ice cream, or accumulating 260 chicken nuggets on a single order. Videos went viral. Customers were frustrated. By July 2024, McDonald's ended the experiment.

The real world is not a demo. Accents exist. Noise exists. Children exist. Rushed people mid-argument on the phone exist. AI trained in a lab does not automatically handle the chaos of a Tuesday afternoon drive-thru.

Open office with people at computers, colorful AI-themed icons overlay, text includes "AUTOMATION," "CORE AI," "NEURAL," "PREDICT." Tech vibe.

Why They Keep Failing

It's not bad luck. It's not bad timing. The same patterns repeat.

They rented intelligence and called it a product. If the company that owns the model decides to compete with you or changes their pricing, you have nothing. No IP. No moat. No survival.

They optimized for demos, not reality. A controlled demo with cooperative users is not what real deployment looks like. Real deployment is messy, legacy-heavy, and full of edge cases that nobody prepared for.

They scaled before they were ready. After two years of frenzied funding and viral demos, many AI-first companies discovered that the hard part wasn't raising a round or launching a slick product video. Retention was the killer. Users tried it. Users left.

The big players ate the lunch. The pattern is now so predictable it has a name: startup builds a vertical AI tool, gets traction, then OpenAI releases the same feature for free, included in ChatGPT Plus. Overnight, the business case collapses.


Who Actually Survives?

Three types of companies will be standing when the dust settles.

The foundation model builders. OpenAI, Anthropic, Google DeepMind. They own the engine. Their position is defensible because replicating what they've built is not a weekend project — it is a billion-dollar bet that requires years, talent, and computing infrastructure most countries cannot access. These companies are the grid. They will survive because you cannot unplug the grid.

The deep specialists. Companies that went into domains where the AI alone is not enough — healthcare, law, finance, defense — and built everything that makes AI usable in that domain: the regulatory compliance, the data pipelines, the clinical validation, the workflow integration, the trust. The AI is a component. The domain expertise is the product. Regulatory moats take years to build — FDA approval, HIPAA compliance, SOC2 certifications. That timeline is the barrier. That's the defense.

The platform builders. Companies that built proprietary data, genuine network effects, or deep integrations that would cost enterprises more to remove than to keep. Not a wrapper. Not a UI. Something that is genuinely inside the workflow in a way that cannot be replaced by a better API call.

Everyone else is on borrowed time.


What the Next Five Years Will Look Like

The consolidation has already begun.

Foundation models will get cheaper, faster, and smarter. The wrapper companies that have survived this long will lose their advantage as the models themselves absorb more use cases. Investors have already started asking harder questions. The era of funding AI companies on the strength of a demo and the word "agentic" is over.

What replaces it is not the death of AI. It's the maturation of it.

The winners will not be the loudest companies. They will be the ones who found a specific, unglamorous problem inside a specific industry, understood it deeply, and built something that only makes sense if you've lived inside that problem for years. Not a clever API call. An unfair advantage.

The hype will thin. The graveyard will grow. And the companies still standing will have earned it.


Where Do You Stand?

Whether you're a professional evaluating AI tools for your organization, a student trying to understand which skills to develop, or someone building something — the question that matters is simple.

Does this company own the intelligence, or are they renting it?

What happens to your data, your workflow, and your work if their API contract changes tomorrow?

The AI revolution is not a spectacle to watch. It's a shift you need to understand and position yourself within — before someone else positions you.


Start here. Start now. The ones who understand the foundation will not be the ones displaced by it.


Comments

Rated 0 out of 5 stars.
No ratings yet

Add a rating

thirdthinker

Dr. Arun V. J. is a transfusion medicine specialist and healthcare administrator with an MBA in Hospital Administration from BITS Pilani. He leads the Blood Centre at Malabar Medical College. Passionate about simplifying medicine for the public and helping doctors avoid burnout, he writes at ThirdThinker.com on healthcare, productivity, and the role of technology in medicine.

©2023 by thirdthinker. Proudly created with Wix.com

bottom of page